Corporate Social Responsibility (CSR)
At National Bank we understand that we have a responsibility to our society and we have made Corporate Social Responsibility (CSR) an integral part of our business culture. To underline our deep commitment to making a difference in people’s lives, we are guided by an existing policy and the Bank commits a substantial budgetary allocation each year to CSR initiatives. The Bank’s CSR efforts focuses on the following five key areas:
In 2013, the Bank rolled out a campaign across the bank’s branch network with a target to plant and sustain over two million trees all over Kenya by 2017. This was as part of our contribution to national development and improving the wellbeing of the communities where we do business. Our efforts aim to increase Kenya’s forest cover to the desirable standards and protect the environment for present and future generations. The campaign, dubbed ‘Plant a Tree for a Better Life’, was officially launched at Karura Forest on the outskirts of Nairobi by Her Excellency the First Lady, Mrs. Margaret Kenyatta, who praised the initiative as a significant contribution to Kenya’s environmental conservation efforts.
National Bank has keen in our efforts to reach out to the sick and unfortunate members of the society and so we are working to complement the efforts of the government in provision of better healthcare. The Bank offers long term solutions to health care all over the country through the construction of health facilities, donation of machines and equipments for government hospitals among many others. In 2012, bank donated six dialysis machines to Coast and Rift Valley provincial general hospitals as well as Moi Teaching and Referral hospital at an estimated total cost of Kshs.10 million. This donation aimed to alleviate suffering for people with kidney related ailments while reducing the congestion at Kenyatta National Hospital. At the same time this will save time and money for dialysis patients travelling from these regions to Nairobi. In Molo, the bank donated a fridge for storing blood to Elburgon Nyayo Hospital to ensure the hospital has a reliable blood bank.
Education is the backbone of development in a country and therefore the Bank has been a key player in support of educational initiatives to improve the educational standards. In this area, we have aided schools in the construction of classrooms, laboratories, sanitation facilities and provision of equipment. These include:
- Provision of text books to Milimani Secondary school and Friends Secondary School in Mugomari
- Provision of chairs and lockers to Awendo Primary School and Kamagambo Day Secondary School
- Construction of a sanitary block and a water tank in Thindigua Primary School, Kiambu
- Donation of water tanks to Makunga and St. Phillip Yago mixed secondary schools.
- To improve computer literacy in schools, the bank donated old computers to various schools across the country.
- The Bank has continued with the school’s trophy programme to reward performance in academic and sports in various schools and institutions of higher learning.
Sports activities not only unite people from all walks of life, but also provide an avenue for many to realize their sporting talents. In light of this, National Bank has been a stakeholder to sports and sporting activities in Kenya through its annual sponsorship to various sports ventures. In 2013, the bank renewed its sponsorship to the Sports Personality of Year Awards (SOYA) in recognition of sports distinction through a donation of Shs. 3 million. For the third year running, the bank also sponsored the Tegla Lorupe Peace Race organized to foster peace among warring communities in the clash torn regions of Tana Delta. Other beneficiaries of sports sponsorships include; Deaf Athletics Kenya, the Special Olympics Team, half Marathon and the St.Teresa Table Tennis Club Exchange programme.
As a responsible corporate citizen and as a way of reaching out to the less fortunate members of our society, the bank undertakes a number of initiatives aimed at improving the living standards of these members. In 2012/13, this included donations of basic amenities like food stuffs and beddings. The bank donated beddings to children at the Bishop Luigi Locati Children’s home and double decker beds to Joy-Land Special Secondary school. During the Christmas Festive season the bank donated gifts to the Soweto Good Samaritan Orphans and Destitute Children’s Centre and the Mama Fatuma Goodwill Children’s Homes.